Author's posts
GSK’s Consumer Healthcare Business Rebrands As Haleon Ahead Of Spin-Off
The new name is derived from the old English word “Hale,” which means “in good health,” and the Greek word “Leon,” which means “strength.”
Oura Hires Top Peloton Marketer As Its First Chief Marketing Officer To Bring ‘Smart Rings’ Mainstream
Karina Kogan was previously Peloton’s global head of product marketing where she oversaw bikes, treadmills and digital products.
Using Humor And Nostalgia, More Brands Are Putting Money And Clout Behind Covid-19 Vaccine PSAs
Well known companies ranging from tech giants to beer brands are rolling out ad campaigns that encourage people to get their shot.
Skipping The Super Bowl, Budweiser Is Donating Its Ad Dollars To Covid-19 Vaccine Awareness Efforts
For the first time in 37 years, Anheuser-Busch’s flagship beer brand won’t be in this year’s Big Game.
IBM CMO Michelle Peluso Joins CVS Health As Company’s First Chief Customer Officer
She’ll be responsible for “transforming the consumer experience and accelerating CVS Health’s digital strategy” while also overseeing the company’s marketing and brand strategy.
