AI creates exciting possibilities in healthcare, and it’s tempting to fixate on the sexiest use cases. A much nearer-term opportunity lies in addressing labor costs.
Category: CMO Network
How AI Can Revolutionize Pharma Sales And Marketing
The challenge has been to interpret large quantities of ever-changing data to create clear prioritization and messaging. It’s a problem statement tailor-made for AI.
How Insulet Delivered On Its 360-Degree Promise To People With Diabetes
When it comes to designing a truly holistic solution for people with diabetes, Insulet stands out. The company has made insulin delivery easy, engaging, and even stylish.
Patient Experience Vs. Marketing
Patient experience can be hijacked by marketers pitching services and products to a captive audience.
After Battling Cancer, Publicis CEO Wants To Remove The Stigma
After Battling Cancer, The Publicis Chief Is Launching programs to spur support and conversation.
New Research Insights On Marketing To Family Caregivers
Results of a study from Age of Majority provide insight on the underserved market of family caregivers.
Health And Wellness Disruption Gets Personal
With the traditional pharmacy leaders, Walgreen’s and CVS, expanding virtual and in-person care, while Amazon and Walmart leverage their footprints and subscription models—the frontline healthcare wars are about to get even more competitive.
Frictionless Healthcare? Amazon Wants To Try
Healthcare in the U.S. is full of friction for the patient. Amazon aims to change that.
GSK’s Consumer Healthcare Business Rebrands As Haleon Ahead Of Spin-Off
The new name is derived from the old English word “Hale,” which means “in good health,” and the Greek word “Leon,” which means “strength.”
How Monument Helps People Change Their Relationship With Alcohol
When Mike Russell decided that he needed to change his relationship with alcohol, he realized that most resources were focused only on the daily drinker. This inspired him to launch Monument, an online treatment platform for anyone looking to change th…
