AI creates exciting possibilities in healthcare, and it’s tempting to fixate on the sexiest use cases. A much nearer-term opportunity lies in addressing labor costs.
Category: cmonetwork
How AI Can Revolutionize Pharma Sales And Marketing
The challenge has been to interpret large quantities of ever-changing data to create clear prioritization and messaging. It’s a problem statement tailor-made for AI.
How Insulet Delivered On Its 360-Degree Promise To People With Diabetes
When it comes to designing a truly holistic solution for people with diabetes, Insulet stands out. The company has made insulin delivery easy, engaging, and even stylish.
GSK’s Consumer Healthcare Business Rebrands As Haleon Ahead Of Spin-Off
The new name is derived from the old English word “Hale,” which means “in good health,” and the Greek word “Leon,” which means “strength.”
Oura Hires Top Peloton Marketer As Its First Chief Marketing Officer To Bring ‘Smart Rings’ Mainstream
Karina Kogan was previously Peloton’s global head of product marketing where she oversaw bikes, treadmills and digital products.
Using Humor And Nostalgia, More Brands Are Putting Money And Clout Behind Covid-19 Vaccine PSAs
Well known companies ranging from tech giants to beer brands are rolling out ad campaigns that encourage people to get their shot.
Skipping The Super Bowl, Budweiser Is Donating Its Ad Dollars To Covid-19 Vaccine Awareness Efforts
For the first time in 37 years, Anheuser-Busch’s flagship beer brand won’t be in this year’s Big Game.
IBM CMO Michelle Peluso Joins CVS Health As Company’s First Chief Customer Officer
She’ll be responsible for “transforming the consumer experience and accelerating CVS Health’s digital strategy” while also overseeing the company’s marketing and brand strategy.
From Cause Marketing To Purposeful Generosity: How To Evolve Philanthropy In Times Of Crisis
Cause marketing has evolved: gone are the days where simply giving money to an organization is a meaningful brand action. Today, brands need to be more strategic to stand out.
