Insurer recruits pharma reps to encourage doctors to push generic, lower-cost drugs

To fight the high cost of prescription drugs, an upstate New York insurer is giving big pharma a dose of its own medicine. Capital District Physicians’ Health Plan in Albany hires salespeople who used to work for big pharma to counterbalance the work of their former colleagues, according to The New York Times.

Read the full post at FierceHealthcare: Payer
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