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Lady Gaga and J.Lo Sell ‘Well’ Building Seal, But It’s a Payday, Not a PSA

Viewers could be excused for thinking Robert De Niro was just being a good fella in an ad promoting safe buildings amid the covid pandemic, along with the likes of Jennifer Lopez, Lady Gaga and Michael B. Jordan. This story also ran on The Daily Beast. It can be republished for free. They would be wrong. De Niro and the other A-list celebs are backing something called the Well Health-Safety seal, offered by the International Well Building Institute. The organization, a for-profit subsidiary of a decade-old real estate service company called Delos, is piggybacking on post-pandemic anxiety to profit by popularizing its healthy building certification p...

Read the full post at Syndicate – Kaiser Health News
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