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The painful side of positive health care marketing

Lori Wallace sits on a couch with her 11-year-old son and his new pet snake. It burrows under his armpit, as if afraid. Wallace is sure it’s not. “If he was terrified, he would be balled up,” Wallace said. “See, that is why they are called ball pythons. When they are scared, they turn into a little ball.” Wallace is dying of breast cancer, but a stranger wouldn’t know. She has a pixie haircut and a warm tan. She is vibrant and chatty and looks you right in the eyes when she talks. Wallace doesn’t shy away from what is happening to her. She shows her cracked feet. They bleed from the chemotherapy pills she takes. Continue reading ... Your patients are rating you online: How ...

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