Author's posts
Crafting healthcare marketing messages that make a difference
Modern Healthcare and Ad Age are excited to announce winners of the 2018 Healthcare Marketing Impact Awards. These campaigns spotlight how personal storytelling is an integral part of the push for a more consumer-centric healthcare industry.
Primary-care companies cut costs through preventive models
These companies’ population health-style efforts are being emulated by hospital systems, but progress has been slow and spotty.
Commentary: Healthcare consumer reviews are here to stay. Adapt or be defined
It’s human nature to react defensively to public criticism. But successful healthcare leaders will overcome that impulse and lean into transparency.
Data Points: Healthcare industry challenged with cyber insecurity, data breaches
Data breaches at healthcare organizations have consistently increased year over year, with 277 breaches between the beginning of 2018 and Oct. 1, compared with 271 during the same period last year.
Student agency crafts ride-share campaign for American Cancer Society
A new public service campaign created by University of Southern California undergrads for the American Cancer Society aims to help recruit volunteers for the Road to Recovery ride-sharing service to ferry patients to treatment.
Healthcare leaders implored to look inward to fix ailing system
Executives find themselves at the crossroads on virtually every critical issue facing the industry. From adapting to new payment models to embracing a consumer-centric mindset, there’s no shortage of “what do we do now?” moments.
Q&A: MetroHealth’s Tracy Carter’s fight to save Medicaid coverage
For Tracy Carter, vice president of government relations at Cleveland-based MetroHealth System, protecting Medicaid is intertwined with the public health system’s overall mission. In recent budget battles, her team fought off cuts that would have…
Feds, Big Pharma issue competing price transparency plans
The CMS and drug companies have different ideas on what kind of price information consumers should have and how they should access it.
Week Ahead: AMA, RAND gauge physicians’ interest in alternative pay models
The AMA and RAND Corp. release findings from a study assessing how physicians view new pay models. Also this week, earnings season continues.
Health systems move slowly toward ‘high-touch’ primary care
A number of hospital systems have moved to establish intensive, team-based primary-care clinics along the lines of those operated by innovative independent operators like ChenMed and Iora Health.
