Category: Modern Healthcare

Executives find themselves at the crossroads on virtually every critical issue facing the industry. From adapting to new payment models to embracing a consumer-centric mindset, there’s no shortage of “what do we do now?” moments.

For Tracy Carter, vice president of government relations at Cleveland-based MetroHealth System, protecting Medicaid is intertwined with the public health system’s overall mission. In recent budget battles, her team fought off cuts that would have…

The CMS and drug companies have different ideas on what kind of price information consumers should have and how they should access it.

These companies’ population health-style efforts are being emulated by hospital systems, but progress has been slow and spotty.

It’s human nature to react defensively to public criticism. But successful healthcare leaders will overcome that impulse and lean into transparency.

Two winners from the 2018 Healthcare Marketing Impact Awards detail how and why they created campaigns aimed at spurring greater employee and consumer engagement.

St. Elizabeth Healthcare, a health system based in northern Kentucky, hired GSW to help engage its community, one of the assignments that contributed to GSW being named Agency of the Year for the 2018 Healthcare Marketing Impact Awards.

Modern Healthcare and Ad Age are excited to announce winners of the 2018 Healthcare Marketing Impact Awards. These campaigns spotlight how personal storytelling is an integral part of the push for a more consumer-centric healthcare industry.

The Campaign of the Year in the 2018 Healthcare Marketing Impact Awards tried to strike a balance between keeping it interesting while remaining respectful of those suffering from postpartum depression.

With just a few weeks to go until November’s elections, the dialysis industry has raised more than $105 million to defeat a ballot measure that would cap their profits at 15% of direct patient care costs.