“Your campaign is crucial. It will change minds. It will change approaches and lead to far greater success than outmoded ways of thinking. Your title tells the story: ‘Learn Not Blame.’” This was how, by video message, the safety expert Don Berwick endorsed a campaign that says that blaming professionals when healthcare goes wrong poisons efforts to learn from what happened. The UK government’s former patient safety adviser, Berwick is president emeritus and senior fellow of the Institute for Healthcare Improvement in Boston, Massachusetts.