In today’s competitive healthcare environment, building a successful ASC begins with creating a patient experience that differentiates your surgery center from the competition. Establishing a process to address patient expectations and improve patient satisfaction increases the likelihood of new patient consultations converting into booked appointments. Since your front desk staff and front end procedures are the initial touchpoint for patients — be it over the phone, online, or when they walk through your door — here are three best practices to ensure your facility makes a positive first impression to increase the likelihood of a patient booking a surgery.