Why A Hard-Sell Pitch For COVID Vaccines Won’t Work In This Rural Illinois Town

Tourists still stop by to see the confluence of the Mississippi and Ohio rivers in the city of Cairo, Ill., where commercial ships dock on the banks. A long history of racial tension dating to the Civil War still stings in Cairo. And like many rural towns across the U.S., the community feels underappreciated and misunderstood.

The sponsor of 4-H clubs nationally is tapping its respected roots in rural communities to promote COVID-19 vaccines. But it won’t be easy, locals say. Start with trusted local voices — and listen.

(Image credit: Cara Anthony/Kaiser Health News)

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Cara Anthony