It’s been said that 80 percent of success is showing up, but that’s simply not true. Showing up is not enough. Showing up reliably and giving your best is not enough. You’ve got to be seen showing up. So, how do you raise your professional visibility? Here are five tips for the modern physician leader. If you are a traditionalist, please keep an open mind. The strategies below aren’t that different from old-fashioned resume “objective” statements and face-to-face networking.
1. Define your personal (professional) brand. Or you might call it your niche area of expertise. Possibly your value proposition. Your elevator pitch. Your passion. What’s important here is to identify the skills that are uniquely yours: things you love to do but others don’t, things that come easy to you but others find more challenging, and so on. Once you’ve defined these characteristics, you’ll find it much simpler to articulate what exactly you bring to the table. And once you have clarity on what you can bring to the table, focus on doing more of that. Become to “go-to” expert, the “it” person for a particular need or niche. Let people know what that niche is, and do it in a memorable way. This is much more efficient than hoping people will begin to associate your name with what you do, and connect their own dots about how your various activities reflect a constellation of special skills that are really a unique package. You are likely already being deliberate about what you choose to pursue and hone as your craft. Now, give it a name. A professional brand.
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