Even Omada Health’s CEO Sean Duffy half-jokingly refers to the company as a provendor—a reference to the digital health company’s high tech roots melded with the billing approach of a provider (complete with an NPI). The identity has caused headaches for insurer contracts, but it may be forging a new path for digital therapeutics.
Omada Health made its name with its technology. Now it’s luring insurers with operational innovation
