‘Paying homage to the rich history:’ Inside Beaumont, Spectrum’s rebranding process

Corewell Health, the new name for the combined Southfield, Mich.-based Beaumont Health and Grand Rapids, Mich.-based Spectrum Health represents much more than a rebranding process; it is the culmination that captures both of the organizations’ histories and the excitement of new possibilities, according to a marketing executive at the system. 

Read the full post on Becker's Hospital Review - Healthcare News