Category Archive: digital marketing

Bon Secours responds to New York Times article regarding ‘profit over patients’

Richmond, Va.-based Bon Secours Mercy Health is responding to a New York Times investigation alleging the hospital chain used a poor neighborhood to turn huge profits, WTVR CBS 6 reported Sept. 24. 

Lasso, CMI Media run successful pilot with IMB Watson ad accelerator

Healthcare marketing and analytics platform Lasso and healthcare media company CMI Media Group shared the results of their pilot with IBM Watson to create personalized healthcare marketing campaigns.

DHR Health renames trauma center after Dr. Kenneth Mattox

Edinburg, Texas-based DHR Health has renamed its level 1 trauma center after renowned surgeon Kenneth Mattox, MD, the Monitor in McAllen, Texas, reported Sept. 20.

Athenahealth names new chief marketing officer

Healthcare technology company Athenahealth has named Stacy Simpson as chief marketing officer. 

Albany Med to rebrand 4 hospitals

Albany (N.Y.) Med Health System unveiled a plan Sept. 19 to rebrand four hospitals, a medical college and home care agency. 

Kaiser named 2022 design company of the year

Oakland, Calif.-based Kaiser Permanente has been named Fast Company’s design company of the year because of Kaiser’s redesign of its app and website, according to Sept. 15 reporting in Fast Company.

NewYork-Presbyterian’s ‘Stay Amazing’ campaign debuts at the US Open

NewYork-Presbyterian’s revamped “Stay Amazing” campaign spotlighted patients’ stories at the U.S. Open Tennis Championship, MM+M reported Sept. 12. 

Top 5 universities for marketing in 2023, per US News

The University of Michigan is the top rated university for marketing, according to U.S. News and World Report’s Best Colleges in 2023 ranking.

How data has helped chief marketing officers ‘earn a seat’ at the executive table

Data has been one of the most transformational drivers in improving precision and accuracy of marketing efforts, but most importantly, the role of data has changed health system chief marketing officer’s overall roles within their facilities. The chief…

NewYork-Presbyterian Lawrence Hospital unveils new brand identity

Bronxville, N.Y.-based NewYork-Presbyterian Lawrence Hospital unveiled a new brand identity Sept. 6. 

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