When credibility is your only asset: the cautionary tale of DrKoop.com [PODCAST]

Subscribe to The Podcast by KevinMD. Watch on YouTube. Catch up on old episodes! Historian and ethicist Nigel Cameron discusses his article, “How DrKoop.com rose and fell: the untold story behind the Surgeon General’s startup.” The conversation chronicles the dramatic history of the iconic dot-com era company, from its modest beginnings as a personal medical

Read more…

When credibility is your only asset: the cautionary tale of DrKoop.com [PODCAST] originally appeared in KevinMD.com.

Read the full post on KevinMD.com