An excerpt from The Power of Placebos: How the Science of Placebos and Nocebos Can Improve Health Care by Jeremy Howick. Copyright 2023. Published with permission of Johns Hopkins University Press. “When he had asked me if I knew the cure for headache, I somehow contrived to answer that I knew. Then what is it? he asked.
A manifesto for the next revolution in nocebo and placebo studies originally appeared in KevinMD.com.
