One of the most important factors on patients’ minds is affordability of care. According to a recent McKinsey study, 72 percent of consumers are concerned about at least one kind of health care expense, be it related to health insurance, routine medical procedures, end-of-life care or otherwise.
As it pertains to prescriptions, patients carry these affordability concerns from their providers’ offices to the pharmacy. More often than not, patients aren’t aware of the cost of therapy when their providers prescribe it, leading to sticker shock at the pharmacy and the patient potentially leaving without their medication.
Prescription abandonment is a huge problem affecting patient outcomes and the health care industry’s expenditures. The path forward is to address the patient’s need for price transparency at the point of prescribing.
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