Author's posts
Tufts Medicine's plan to boost 'brand experience'
Boston-based Tufts Medicine’s new marketing chief told Becker’s he plans to engage patients across multiple platforms and devices to boost the academic health system’s “brand experience.”
Tufts Medicine's plan to boost 'brand experience'
Boston-based Tufts Medicine’s new marketing chief told Becker’s he plans to engage patients across multiple platforms and devices to boost the academic health system’s “brand experience.”
Ex-'Sesame Street' exec to lead marketing for St. Jude Children's
Samantha Maltin, the former marketing leader of “Sesame Street” producer Sesame Workshop, has joined St. Jude Children’s fundraising and awareness arm as chief marketing and brand officer.
Ex-'Sesame Street' exec to lead marketing for St. Jude Children's
Samantha Maltin, the former marketing leader of “Sesame Street” producer Sesame Workshop, has joined St. Jude Children’s fundraising and awareness arm as chief marketing and brand officer.
Colorado hospital taps new president
John Tucker was named president of Heart of the Rockies Regional Medical Center in Salida, Colo., effective Jan. 2.
Medical Properties Trust cuts Steward from portfolio, hits $801M net loss in Q3
Birmingham, Ala.-based Medical Properties Trust, one of the world’s largest hospital real estate owners posted a net loss of $801 million in the third quarter of 2024 ended Sept. 30, a 786% decrease from a $117 million gain during the same period in 20…
Tufts Medicine's CEO eyes risk-based care to boost physician job satisfaction
Embracing risk-based care models could ultimately lead to better physician job satisfaction by creating stronger incentives for health systems to free them from low-value administrative tasks, according to Tufts Medicine CEO Michael Dandorph.
General Catalyst to acquire Summa Health for $485M
Akron, Ohio-based Summa Health has reached a $485 million definitive agreement to join Health Assurance Transformation Corp., according to a Nov. 7 news release.
GLP-1 saved heart failure patients more than $7K in medical costs
Semaglutide treatment was found to reduce healthcare costs significantly for patients with overweight or obesity and who had either heart failure or atherosclerotic cardiovascular disease, according to studies presented Nov. 3-6 at the Obesity Society’…
340B spending restrictions on track for passage in California
California vote tabulations are currently backing a state ballot measure that would impose new restrictions on health systems’ 340B drug spending.
