Author's posts
J&J’s COVID-19 Vaccine Web Series: Taking CSR To A New Level
The article introduces Johnson & Johnson’s new web series “The Road to a Vaccine” hosted by Lisa Ling. It also critiques it as a CSR initiative, concluding that it is a positive initiative for the public good.
My Special AFLAC Duck: A Gold Standard For CSR Programs
The “My Special Aflac Duck” in which the company provides pediatric cancer patients with a robotic “smart” duck to help them through painful treatments is reviewed. The initiative is a feel-good success story that follows principles of effective CSR in…
