Author's posts
Marketing as a clinician isn’t about selling. It’s about trust.
Most of us didn’t go into medicine thinking about branding or strategy. We went into it to care for people. That was always the goal. If we want to reach more of the patients who need us, we have to look at how we’re showing up. If we want …
From burnout to balance: 5 stages of career transformation
Not long ago, my husband and I had a sobering realization: If we did not make major changes, we would regret spending our best years using every ounce of our energy on work. We accepted that exhaustion from our jobs was normal. Burnout became our statu…
