Kimberly A. Whitler, Contributor

Author's posts

Living Among A Vulnerable Population During The Coronavirus Outbreak

As part of a new series Forbes is publishing regarding on-the-ground experiences from different locales, I share below some observations from the Phoenix area regarding life during the coronavirus outbreak.

Customer Journey Maps in a Multi-Channel World

While customer journey mapping is a hot topic, there is a lack of clear understanding regarding how to actually create a customer journey map. To help provide insight, I turned to strategy management consultant Marcy Strauss Axelrod for insight.