<span itemprop="author">Vikram Bakhru, MD, MBA and Geeta Nayyar, MD, MBA

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Our niche world demands a new approach to health

When Elvis Presley rolled up his sleeve and received the polio vaccine backstage at The Ed Sullivan Show in 1956, most Americans knew about it. At the time, the only stars hotter than rock ‘n’ roll itself were Presley, the genre’s de facto king, and Su…