Author's posts
American Greetings Builds Communications Platform Around A Powerful Human Truth
American Greetings may sell greeting cards, but, with their “Connections Build Us” platform, what they are really selling is improved mental and physical well being. To prove the point they put a few top-tier athletes to an unexpected test.
CityMD Makes A Sick Case For Its Healthcare
CityMD has a new ad campaign out and it’s interesting. One, it’s entertaining. Two, it’s insightful in its use of perspective. In this case putting the viewers in the “sick-seat” so we can experience all the social awkwardness of our friends and family…
