On the heels of coverage sign-ups surpassing 2 million people, the Biden Administration is launching a campaign called “Summer Sprint to Coverage” in an effort to get more Americans signed up for health coverage during the final 30 days of the Special Enrollment Period, which ends on August 15.
The Centers for Medicare and Medicaid Services will spearhead the campaign, mobilizing an all-hands effort including integrated paid media placements and increased community outreach.
