Alistair Erskine, MD, enterprise chief information and digital officer at Atlanta-based Emory Healthcare, is using live-streaming technology to connect with frontline staff and drive organizational improvement.
Category: digital marketing
Former Steward hospital unveils new brand
Saint Anne’s Hospital in Fall River, Mass., previously owned by Boston-based Steward Health Care, has unveiled a new logo reflecting its updated name, NBC Boston reported Nov. 20.
Children's hospital teams up with MLB team
Children’s Healthcare of Atlanta is partnering with the baseball team the Atlanta Braves to build a new park.
Whoopi Goldberg unveils CommonSpirit Health partnership on 'The View'
Chicago-based CommonSpirit Health has teamed up with a new women’s sports channel founded by actor and TV host Whoopi Goldberg.
How a health system combined 2 century-old brands
Birmingham, Ala.-based UAB St. Vincent’s never considered dropping either of the two historic names for its rebrand, a marketing leader told Becker’s.
5 former Ascension hospitals rebrand
The former Ascension St. Vincent’s has rebranded as UAB St. Vincent’s.
5 former Ascension hospitals rebrand
The former Ascension St. Vincent’s has rebranded as UAB St. Vincent’s.
Tufts Medicine's plan to boost 'brand experience'
Boston-based Tufts Medicine’s new marketing chief told Becker’s he plans to engage patients across multiple platforms and devices to boost the academic health system’s “brand experience.”
Tufts Medicine's plan to boost 'brand experience'
Boston-based Tufts Medicine’s new marketing chief told Becker’s he plans to engage patients across multiple platforms and devices to boost the academic health system’s “brand experience.”
NewYork-Presbyterian wins 2 Emmys
NewYork-Presbyterian, based in New York City, won two Emmy Awards for Best Commercial and Best Editor in Short Form Content.
