Category: digital marketing

Pennsylvania hospital quickly debunks viral Facebook post

A Pennsylvania hospital quickly dispelled social media rumors that it experienced a huge explosion July 23 — but not before dozens of people shared the post.

Minnesota health system, city take their fight to the media

A Minnesota-based health system has been sparring with a city over what the organization calls “misinformation” being spread by the mayor and other officials, the Grand Forks (N.D.) Herald reported.

Florida health system becomes Manatee Health

A Florida health system has rebranded as Manatee Health.

Children's Hospital logo to debut on NFL jersey

Aurora-based Children’s Hospital Colorado has expanded its partnership with the Denver Broncos.

Northwell Health expands into filmmaking

New Hyde Park, N.Y.-based Northwell Health is launching its own internal content studio that will partner with established and emerging filmmakers in a bid to “humanize” healthcare through filmmaking.

Illinois health system's name to adorn $100M soccer complex

Evanston, Ill.-based Endeavor Health has secured the naming rights for a new $100 million soccer complex in Chicago.

Meet the marketing chiefs of US News' Best Hospitals 2024-25

The top hospitals on U.S. News & World Report’s Best Hospitals 2024-25 Honor Roll are led by chief marketing officers who have collectively been with their organizations for decades.

The impetus behind Northwell's psych unit docuseries

Filming a documentary was never on the radar of behavioral health leaders at New York City-based Northwell Health. But when approached with the idea, Laura Braider, PhD, clinical psychologist and associate vice president of behavioral health at the hea…

Illinois hospital probes employee's social media post after Trump incident

Peoria, Ill.-based OSF Healthcare is investigating a social media post by an employee who allegedly made comments on the assassination attempt on former President Donald Trump, WMBD reported July 15. 

Illinois hospital probes employee's social media post after Trump incident

Peoria, Ill.-based OSF Healthcare is investigating a social media post by an employee who allegedly made comments on the assassination attempt on former President Donald Trump, WMBD reported July 15.