Category: digital marketing

The University of Maryland Medical System produced a brand campaign to air during the 2024 Summer Olympics for the local audience watching on Peacock.

Dalton, Ga.-based Hamilton Health Care System is rebranding to Vitruvian Health as part of its regional expansion plans. 

A Pennsylvania hospital quickly dispelled social media rumors that it experienced a huge explosion July 23 — but not before dozens of people shared the post.

A Minnesota-based health system has been sparring with a city over what the organization calls “misinformation” being spread by the mayor and other officials, the Grand Forks (N.D.) Herald reported.

A Florida health system has rebranded as Manatee Health.

Aurora-based Children’s Hospital Colorado has expanded its partnership with the Denver Broncos.

New Hyde Park, N.Y.-based Northwell Health is launching its own internal content studio that will partner with established and emerging filmmakers in a bid to “humanize” healthcare through filmmaking.

Evanston, Ill.-based Endeavor Health has secured the naming rights for a new $100 million soccer complex in Chicago.

The top hospitals on U.S. News & World Report’s Best Hospitals 2024-25 Honor Roll are led by chief marketing officers who have collectively been with their organizations for decades.

Filming a documentary was never on the radar of behavioral health leaders at New York City-based Northwell Health. But when approached with the idea, Laura Braider, PhD, clinical psychologist and associate vice president of behavioral health at the hea…