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Category: digital marketing
How Humana’s high-tech outreach strategy got members to engage with their health
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Athenahealth recognized for digital marketing campaign: 3 things to know
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8 strategies to keep marketers focused on long-term growth rather than short-term goals
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UPMC’s campaign for living-donor liver transplants resulted in 20,000 inquiries in its 1st year — 2 marketing leaders explain how
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South Dakota spends $500K on anti-meth digital campaign
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Every board should include a marketing leader — here’s why
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How video brand storytelling can help reel in patients: 3 insights
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Data is key to positive consumer experiences — but it’s only used in 50% of digital marketing
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Data-driven targeted ad campaigns may not be more successful than randomized outreach: study
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