Category: digital marketing

HBR: 4 questions to develop a successful digital marketing strategy

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Physician viewpoint: Health-related marketing must be held to a higher standard

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HBR: How marketing teams can boost loyalty via social media

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Eli Lilly will launch digital campaign to raise awareness of discount insulin options

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Why the chief marketing officer title is seeing a resurgence

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Newly HIPAA-compliant Adstream marketing platform to expand healthcare offerings

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5 habits of highly successful healthcare marketers from Mount Sinai, Banner & more

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How Humana’s high-tech outreach strategy got members to engage with their health

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Athenahealth recognized for digital marketing campaign: 3 things to know 

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8 strategies to keep marketers focused on long-term growth rather than short-term goals

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