Category: digital marketing

Every board should include a marketing leader — here’s why

Read the full post on Becker's Hospital Review

How video brand storytelling can help reel in patients: 3 insights

Read the full post on Becker's Hospital Review

Data is key to positive consumer experiences — but it’s only used in 50% of digital marketing

Read the full post on Becker's Hospital Review

Data-driven targeted ad campaigns may not be more successful than randomized outreach: study

Read the full post on Becker's Hospital Review

5 digital marketing strategies to build patient engagement before the 1st visit

Read the full post on Becker's Hospital Review

61% of marketing heads expect budget to increase in 2020, despite dipping economy

Read the full post on Becker's Hospital Review

Healthcare marketers are unconcerned about the end of Instagram ‘like’ counts

Read the full post on Becker's Hospital Review

Where the C-suite stands on marketing execs: from supportive CEOs to skeptical sales chiefs

Read the full post on Becker's Hospital Review

5 challenges facing digital marketers in 2020: report

Read the full post on Becker's Hospital Review

Huntington Hospital’s solution to the challenge of measuring outreach impact? A DIY analytics platform

Read the full post on Becker's Hospital Review