Category: digital marketing

UPMC’s campaign for living-donor liver transplants resulted in 20,000 inquiries in its 1st year — 2 marketing leaders explain how

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South Dakota spends $500K on anti-meth digital campaign

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Every board should include a marketing leader — here’s why

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How video brand storytelling can help reel in patients: 3 insights

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Data is key to positive consumer experiences — but it’s only used in 50% of digital marketing

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Data-driven targeted ad campaigns may not be more successful than randomized outreach: study

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5 digital marketing strategies to build patient engagement before the 1st visit

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61% of marketing heads expect budget to increase in 2020, despite dipping economy

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Healthcare marketers are unconcerned about the end of Instagram ‘like’ counts

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Where the C-suite stands on marketing execs: from supportive CEOs to skeptical sales chiefs

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