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Category: digital marketing
How the highest-performing digital marketers use IT tools: AI, data analytics & more
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Digital marketing at Shriners Chicago drives patient acquisition by telling the ‘amazing’ story of its care
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Banning hospital advertising could increase readmissions, study finds
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Why marketing chiefs have the highest turnover in the C-suite
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Consumers less willing than ever to share personal data, even for customized experiences, survey finds
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3 things the most innovative digital marketing strategies have in common
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TV marketing is only 20% as effective as claimed, study finds
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The 6 biggest challenges facing marketing executives
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5 healthcare trends shaping digital marketing
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