Category: digital marketing

Health systems are increasingly turning to innovative marketing strategies by making appearances in television shows and documentaries, aiming to connect with patients in more dynamic and engaging ways.

A gift from Mark and Shelly Saltzman will rename Cleveland Clinic’s Mentor Hospital building and create a new leadership position at the organization. 

“Yes, chef” mixed with “Yes, chief” for three days as the makers of “The Bear” filmed scenes in an Illinois hospital’s waiting area, parking lot and a patient room fitted as a labor and delivery suite. 

Fairfax, Va.-based Inova Children’s has unveiled a new logo designed to align with the parent brand introduced by Inova Health in October.

Roseville, Calif.-based Adventist Health plans to pay $100,000 over five years for the naming rights to a local amphitheater, the Sun-Gazette reported.

Marketing and communications would feel the brunt of layoffs proposed at Portland-based Oregon Health & Science University.

Health system marketing chiefs have been increasingly adding “experience” to their titles, reflecting a shift in healthcare toward a more consumer-friendly approach prevalent in other industries.

KFF Health News’ latest investigation into surprise medical bills poses an intriguing question for the industry: Should freestanding emergency departments be able to use “urgent care” in their names? 

KFF Health News’ latest investigation into surprise medical bills poses an intriguing question for the industry: Should freestanding emergency departments be able to use “urgent care” in their names? 

An Oklahoma hospital has dropped the name of a long-ago donor in favor of the name of the town where it’s located, the Enid (Okla.) News & Eagle reported.