Category: digital marketing

Should standalone EDs use 'urgent care' in names?

KFF Health News’ latest investigation into surprise medical bills poses an intriguing question for the industry: Should freestanding emergency departments be able to use “urgent care” in their names? 

Oklahoma hospital rebrands

An Oklahoma hospital has dropped the name of a long-ago donor in favor of the name of the town where it’s located, the Enid (Okla.) News & Eagle reported.

Northwell Health featured in HBO documentary

New Hyde Park, N.Y.-based Northwell Health is at the center of an HBO documentary set to air June 25.

Mayo Clinic launches podcast

Rochester, Minn.-based Mayo Clinic is launching a new podcast in partnership with a public radio network.

Lifespan to undergo Brown rebrand

In a move designed to bolster healthcare, medical education and biomedical research, Lifespan Health and Brown University, both based in Providence, R.I., finalized their expanded affiliation agreements. 

MD Anderson joins 9/11 support initiative amid controversy

Houston-based University of Texas MD Anderson Cancer Center has agreed to participate in the World Trade Center Health Program following pressure from a patient advocacy group.

IU Health teams with USA Swimming

IU Health entered a partnership with USA Swimming.

Humanizing healthcare experience: Lessons from University of Iowa Health Care's journey to the top

In the just-released Humanizing Brand Experience Vol. 7 report from Monigle, healthcare leaders gain access to a groundbreaking study that redefines the way we understand and deliver human-centric experiences. Informed by 26,000 consumers, this re…

Health system buys transit station naming rights for $2.9M

University of Miami Health System bought the naming rights to a Miami transit station for $2.9 million over 20 years, Miami Today reported.

Former Trinity hospital could be named after Terri Schiavo

A former Trinity Health hospital could be named after Terri Schiavo, a Florida woman whose story of being in a persistent vegetative state for 15 years captivated the nation in the early 2000s, the Detroit Free Press reported.