Category: digital marketing

Sacramento, Calif.-based UC Davis Health and Amazon are using generative artificial intelligence to counter health misinformation.

In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.

Ninety-six percent of non-federal acute care hospitals’ websites share user data with third-parties, an April 11 study published in JAMA Network Open found. 

Marketing agency Hennessey Digital ranked the 10 best universities and colleges to attend for a career in marketing.

A health system removed a Facebook post about the importance of hospitals on the same day it closed two of them, UpNorthNews reported.

Health system names adorn the front of the jerseys of nearly half the teams in the National Women’s Soccer League. But how much are these deals worth?

Lansing, Mich.-based Sparrow Health System has officially transitioned to University of Michigan Health-Sparrow.

A former NYU Langone Health leader said he has become “radioactive” after the health system fired him for violating its social media policy.

MLB’s Oakland Athletics will play their home games in a stadium named after a health system starting next year, the team said April 4.

As some health systems continue to lose money, marketing teams have to work harder with less dollars, Ramon Soto, chief marketing officer of Northwell Health said on an MM+M podcast.