Category: digital marketing

A Florida health system CEO responded to what he called a “distorted story” being spread on social media over his organization’s treatment of a patient.

Sports sponsorships have been a “differentiator” for Altamonte Springs, Fla.-based AdventHealth, leading the health system to seek out female athletes as spokespeople, Sports Business Journal reported.

Rochester, Minn.-based Mayo Clinic’s internal talking points on unions were leaked on social media as some employees move to unionize, the Rochester Post-Bulletin reported.

In an extremely competitive healthcare market, organizations are seeking to connect with their consumers in engaging and relevant ways. That drove Northwell Health to draw inspiration from Disney.

The Denver Broncos training facility has been renamed to reflect Chicago-based CommonSpirit’s brand.  

Rochester, Minn.-based Mayo Clinic apologized over the inclusion of a speaker at a recent conference who has made critical comments about the transgender community, KTTC reported.

Advocate Health employees protested the health system’s stance on the conflict in Gaza, the Chicago Sun-Times reported.

Phoenix-based Banner Health Foundation has received a $1 million gift from professional baseball team the Arizona Diamondbacks. 

Rochester, Minn.-based Mayo Clinic is the most trusted health system brand in 2024, according to a May 14 report from branding agency Monigle.

Emplify Health, a $2.6 billion health system based in Wisconsin, got its new name after searching the most popular words from staff and community member suggestions, executives told Becker’s.