Category: digital marketing

Mayo Clinic's union talking points leaked on social media

Rochester, Minn.-based Mayo Clinic’s internal talking points on unions were leaked on social media as some employees move to unionize, the Rochester Post-Bulletin reported.

Northwell takes a page out of Marvel's book

In an extremely competitive healthcare market, organizations are seeking to connect with their consumers in engaging and relevant ways. That drove Northwell Health to draw inspiration from Disney.

CommonSpirit inks naming rights to Broncos facility

The Denver Broncos training facility has been renamed to reflect Chicago-based CommonSpirit’s brand.  

Mayo Clinic apologizes over conference speaker

Rochester, Minn.-based Mayo Clinic apologized over the inclusion of a speaker at a recent conference who has made critical comments about the transgender community, KTTC reported.

Employees protest health system's stance on Gaza conflict

Advocate Health employees protested the health system’s stance on the conflict in Gaza, the Chicago Sun-Times reported.

Banner Health receives $1M gift from MLB team

Phoenix-based Banner Health Foundation has received a $1 million gift from professional baseball team the Arizona Diamondbacks. 

30 most trusted health system brands

Rochester, Minn.-based Mayo Clinic is the most trusted health system brand in 2024, according to a May 14 report from branding agency Monigle.

How a $2.6B health system selected its new name

Emplify Health, a $2.6 billion health system based in Wisconsin, got its new name after searching the most popular words from staff and community member suggestions, executives told Becker’s.

Intermountain Health inks deal with professional rugby team

Salt Lake City-based Intermountain Health has re-upped its deal with a professional rugby team whose jerseys feature the health system’s name.

Novant Health, Michael Jordan team up to expand care access

Winston-Salem, N.C.-based Novant Health partnered with former professional basketball player Michael Jordan to open a new medical clinic.