Category: digital marketing

A California health system’s $10 million stadium naming rights deal is under scrutiny at the same time its executive compensation is being questioned, the Fresno (Calif.) Bee reported.

Jacksonville, Fla.-based Nemours Children’s Health has inked a six-year sponsorship deal with MLB’s Philadelphia Phillies.

Renton, Wash.-based Providence has begun implementing new signage at Spokane, Wash.-based Providence Sacred Heart Medical Center and Children’s Hospital, The Spokesman Review reported March 26.

Cleveland Clinic will open a $3.5 billion facility that will serve as a performance center for the Cleveland Cavaliers. 

Mark Cuban, Travis Kelce and Elon Musk are among the top 25 healthcare marketing influencers for 2024, according to MM+M.

Charlotte, N.C.-based Atrium Health has rebranded its children’s hospitals under a common name.

A Florida health system will pay $5.4 million over 10 years to have its name on a local amphitheater.

Northwell Health’s marketing leader called trademark infringement allegations from NYU Langone Health “absurd” and a “waste of time” after a judge dismissed the complaint March 1.

Bayfront Health St. Petersburg (Fla.) is undergoing a rebrand and will now add Orlando Health’s name to its facility. 

A case of misidentification on social media has led to false accusations of racism against a respected physician at Dartmouth Health, the Lebanon, N.H.-based system said Feb. 24.