Category: digital marketing

Iowa City-based University of Iowa Health Care has rolled out the first phase of its rebranding initiative. 

La Crosse, Wis.-based Bellin and Gundersen Health System is getting a new name and brand.  

Detroit-based Henry Ford Health’s new ad is narrated by Detroit Lions coach Dan Campbell. 

Eight health systems were named finalists for PR Daily’s 2024 Social Media & Digital Awards.

The rebranding initiative for Naples, Fla.-based NCH Healthcare System, which recently changed its name to NCH, will roll out in a “phased approach” over the next 18 months, GulfShore Business reported April 22. 

Sacramento, Calif.-based UC Davis Health and Amazon are using generative artificial intelligence to counter health misinformation.

In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.

Ninety-six percent of non-federal acute care hospitals’ websites share user data with third-parties, an April 11 study published in JAMA Network Open found. 

Marketing agency Hennessey Digital ranked the 10 best universities and colleges to attend for a career in marketing.

A health system removed a Facebook post about the importance of hospitals on the same day it closed two of them, UpNorthNews reported.