Category: digital marketing

Philadelphia-based Penn Medicine has entered into a multiyear partnership with professional soccer club Philadelphia Union. 

Darlington, Wis.-based Memorial Hospital of Lafayette County is undergoing a rebrand, which will give the hospital a new name and an updated logo. 

Salt Lake City-based Intermountain Health has inked a roughly $75 million deal to have its name on the jerseys of two professional soccer teams, Sportico reported.

A local school band and a dog were among the stars of health system Super Bowl commercials that aired during the big game Feb. 11.

Rapper Jelly Roll, country music artist Lainey Wilson and singer-songwriter Valerie June took aim at healthcare price transparency during the Super Bowl, MM+M reported Feb. 9. 

New York City-based NYU Langone Health suspended two physicians last year for social media comments about the Israel-Hamas war. Since then, their career paths have gone in two vastly different directions, The New York Times reported.

Macon, Ga.-based Atrium Health Navicent is investing $1.5 million for the naming rights to a new outdoor concert venue.

Health system marketing leaders will be concentrating on such trends as employee engagement and mapping research in 2024, according to branding agency Monigle.

Mercy Iowa City (Iowa) officially transitioned to the University of Iowa Health system brand, ABC affiliate KCRG reported Jan. 31. 

A new St. Louis-based hospital is sparking controversy after bearing the name of a prominent St. Louis lawyer and equal rights advocate, NBC affiliate KSD reported Jan. 25.