Category: digital marketing

Salt Lake City-based Intermountain Health has re-upped its deal with a professional rugby team whose jerseys feature the health system’s name.

Winston-Salem, N.C.-based Novant Health partnered with former professional basketball player Michael Jordan to open a new medical clinic. 

Iowa City-based University of Iowa Health Care has rolled out the first phase of its rebranding initiative. 

La Crosse, Wis.-based Bellin and Gundersen Health System is getting a new name and brand.  

Detroit-based Henry Ford Health’s new ad is narrated by Detroit Lions coach Dan Campbell. 

Eight health systems were named finalists for PR Daily’s 2024 Social Media & Digital Awards.

The rebranding initiative for Naples, Fla.-based NCH Healthcare System, which recently changed its name to NCH, will roll out in a “phased approach” over the next 18 months, GulfShore Business reported April 22. 

Sacramento, Calif.-based UC Davis Health and Amazon are using generative artificial intelligence to counter health misinformation.

In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.

Ninety-six percent of non-federal acute care hospitals’ websites share user data with third-parties, an April 11 study published in JAMA Network Open found.