Health system names adorn the front of the jerseys of nearly half the teams in the National Women’s Soccer League. But how much are these deals worth?
Category: digital marketing
Sparrow Health System rebrands as University of Michigan Health-Sparrow
Lansing, Mich.-based Sparrow Health System has officially transitioned to University of Michigan Health-Sparrow.
NYU Langone Health leader fired over tweets speaks out
A former NYU Langone Health leader said he has become “radioactive” after the health system fired him for violating its social media policy.
MLB gets 1st stadium named after health system
MLB’s Oakland Athletics will play their home games in a stadium named after a health system starting next year, the team said April 4.
AI-generated music: Just 1 part of Northwell's marketing strategy
As some health systems continue to lose money, marketing teams have to work harder with less dollars, Ramon Soto, chief marketing officer of Northwell Health said on an MM+M podcast.
Health system's $10M stadium naming rights deal scrutinized
A California health system’s $10 million stadium naming rights deal is under scrutiny at the same time its executive compensation is being questioned, the Fresno (Calif.) Bee reported.
Health system inks 6-year sponsorship deal with MLB's Phillies
Jacksonville, Fla.-based Nemours Children’s Health has inked a six-year sponsorship deal with MLB’s Philadelphia Phillies.
Providence continues rebranding initiative
Renton, Wash.-based Providence has begun implementing new signage at Spokane, Wash.-based Providence Sacred Heart Medical Center and Children’s Hospital, The Spokesman Review reported March 26.
Cleveland Clinic, Cleveland Cavaliers opening $3.5B performance center
Cleveland Clinic will open a $3.5 billion facility that will serve as a performance center for the Cleveland Cavaliers.
Mark Cuban, Travis Kelce among top 25 healthcare marketing influencers
Mark Cuban, Travis Kelce and Elon Musk are among the top 25 healthcare marketing influencers for 2024, according to MM+M.
