Category: digital marketing

Charlotte, N.C.-based Atrium Health has rebranded its children’s hospitals under a common name.

A Florida health system will pay $5.4 million over 10 years to have its name on a local amphitheater.

Northwell Health’s marketing leader called trademark infringement allegations from NYU Langone Health “absurd” and a “waste of time” after a judge dismissed the complaint March 1.

Bayfront Health St. Petersburg (Fla.) is undergoing a rebrand and will now add Orlando Health’s name to its facility. 

A case of misidentification on social media has led to false accusations of racism against a respected physician at Dartmouth Health, the Lebanon, N.H.-based system said Feb. 24. 

Philadelphia-based Penn Medicine has entered into a multiyear partnership with professional soccer club Philadelphia Union. 

Darlington, Wis.-based Memorial Hospital of Lafayette County is undergoing a rebrand, which will give the hospital a new name and an updated logo. 

Salt Lake City-based Intermountain Health has inked a roughly $75 million deal to have its name on the jerseys of two professional soccer teams, Sportico reported.

A local school band and a dog were among the stars of health system Super Bowl commercials that aired during the big game Feb. 11.

Rapper Jelly Roll, country music artist Lainey Wilson and singer-songwriter Valerie June took aim at healthcare price transparency during the Super Bowl, MM+M reported Feb. 9.