Category: digital marketing

Three health systems in South Dakota contributed more than $160,000 to emphasize the state’s shortage of nurses in the governor’s nationwide workforce recruitment advertising campaign, thedakotascout.com reported Jan. 4. 

Deploying artificial intelligence and boosting patient experience will be major focuses of health system marketing leaders in 2024.

Sacramento, Calif.-based Sutter Health will sponsor a new professional soccer team in what will reportedly be the biggest such deal in the league’s history.

The world’s most popular search engine can serve as a powerful reflection of our collective health concerns. 

The creation of a new governance framework for Peoria, Ill.-based OSF HealthCare will involve a collaborative effort between the Catholic Diocese of Peoria and the Sisters of the Third Order of Saint Francis.

Rochester, Minn.-based Mayo Clinic started a YouTube channel 17 years ago to deliver expert insights to patients grappling with questions about health conditions. Recently, the channel surpassed 1 million subscribers. 

New Hyde Park, N.Y.-based Northwell Health is launching an ad campaign featuring Northwell patients who have lived 100 years or more.

A donation will rename Tampa (Fla.) General’s children’s hospital to Muma Children’s Hospital at TGH. 

Lebanon, N.H.-based Dartmouth Health gave an additional $2 million to the Community Loan Fund, an organization that provides financing and education to help residents of manufactured-home communities run their parks.

Iowa City-based University of Iowa Health Care is rolling out a rebranding campaign that will give its facilities new names and a new logo.