A local school band and a dog were among the stars of health system Super Bowl commercials that aired during the big game Feb. 11.
Category: digital marketing
Celebrities tackle hospital price transparency at Super Bowl
Rapper Jelly Roll, country music artist Lainey Wilson and singer-songwriter Valerie June took aim at healthcare price transparency during the Super Bowl, MM+M reported Feb. 9.
The fates of 2 NYU Langone physicians suspended for social media posts
New York City-based NYU Langone Health suspended two physicians last year for social media comments about the Israel-Hamas war. Since then, their career paths have gone in two vastly different directions, The New York Times reported.
Atrium Health to pay $1.5M for naming rights
Macon, Ga.-based Atrium Health Navicent is investing $1.5 million for the naming rights to a new outdoor concert venue.
Top 5 health system brand trends for '24
Health system marketing leaders will be concentrating on such trends as employee engagement and mapping research in 2024, according to branding agency Monigle.
Mercy Iowa City transitions to new brand
Mercy Iowa City (Iowa) officially transitioned to the University of Iowa Health system brand, ABC affiliate KCRG reported Jan. 31.
Hospital name sparks controversy
A new St. Louis-based hospital is sparking controversy after bearing the name of a prominent St. Louis lawyer and equal rights advocate, NBC affiliate KSD reported Jan. 25.
What Taylor Swift and a health system have in common
It’s not just Taylor Swift getting camera time during Kansas City Chiefs playoff games.
MLB could get 1st stadium named for health system
Health system names have been showing up on MLB jerseys and NHL helmets, but never before has one adorned the name of a stadium in one of the Big Four sports leagues. That could soon change.
CVS appoints CMO for Pharmacy and Consumer Wellness division
Erin Condon, interim Chief of Marketing of the Pharmacy and Consumer Wellness division at CVS, has accepted the position on a permanent basis.
