Category: digital marketing

Hillsboro (Ill.) Area Hospital has rebranded itself as Hillsboro Health to support facility modernization and service expansion. 

The case of Maya Kowalski, whose family won a $261 million judgment against St. Petersburg, Fla.-based Johns Hopkins All Children’s Hospital, has captivated healthcare industry observers and Netflix viewers alike.

Generative artificial intelligence remains top of mind for health system marketing chiefs heading into 2024.

Wisconsin congressional delegates are pushing a bill to rename the Department of Veterans Affairs Medical Center in Tomah, Wis., after Jason Simcakoski.

NYC Health + Hospitals, the city’s safety net healthcare system, is launching a podcast to deepen connections and communication with patients, providers, experts and healthcare leaders, it announced Jan. 10.

NYC Health + Hospitals, the city’s safety net healthcare system, is launching a podcast to deepen connections and communication with patients, providers, experts and healthcare leaders, it announced Jan. 10.

The Greater New York Hospital Association and 1199SEIU United Healthcare Workers East are spending millions of dollars on a campaign to advocate for higher Medicaid reimbursement rates, according to a report from the Times Union.

Three health systems in South Dakota contributed more than $160,000 to emphasize the state’s shortage of nurses in the governor’s nationwide workforce recruitment advertising campaign, thedakotascout.com reported Jan. 4. 

Deploying artificial intelligence and boosting patient experience will be major focuses of health system marketing leaders in 2024.

Sacramento, Calif.-based Sutter Health will sponsor a new professional soccer team in what will reportedly be the biggest such deal in the league’s history.