Category: digital marketing

Rochester, Minn.-based Mayo Clinic started a YouTube channel 17 years ago to deliver expert insights to patients grappling with questions about health conditions. Recently, the channel surpassed 1 million subscribers. 

New Hyde Park, N.Y.-based Northwell Health is launching an ad campaign featuring Northwell patients who have lived 100 years or more.

A donation will rename Tampa (Fla.) General’s children’s hospital to Muma Children’s Hospital at TGH. 

Lebanon, N.H.-based Dartmouth Health gave an additional $2 million to the Community Loan Fund, an organization that provides financing and education to help residents of manufactured-home communities run their parks.

Iowa City-based University of Iowa Health Care is rolling out a rebranding campaign that will give its facilities new names and a new logo. 

Health systems in Colorado, New York and Washington are seeking to fill marketing-related roles.

Valhalla, N.Y.-based Westchester Medical Center Health Network and New York Gov. Kathy Hochul are going head to head about the utilization of taxpayer funds from the state to subsidize healthcare, lohud.com reported Dec. 13. 

Healthcare organizations are projected to spend more than $12 billion in 2024 on local advertising, with hospitals to be among the top spenders, according to a Dec. 8 survey from SalesFuel and BIA Advisory Services.

After the $261 million verdict against Johns Hopkins All Children’s Hospital, health system public relations departments have a new concern: unwillingly becoming the subject of a streaming service documentary.

Visitors to the hospital on the north end of Aurora, Ill., the state’s second-largest city, are greeted by a big green-and-blue sign welcoming them to Amita Health Mercy Medical Center.