Category: digital marketing

Cleveland Clinic is addressing challenges in its YouTube content creation process by using AI tools.

New York City-based NewYork-Presbyterian has unveiled a $2 billion “For Every Future” campaign aimed at enhancing its physician workforce, technology and facilities.

An Alabama health system unveiled its new name in October amid a $250 million expansion.

A hospital with Chicago-based CommonSpirit Health responded to an op-ed in a California newspaper accusing the facility of ignoring overcrowding issues.

Providence, R.I.-based Lifespan has rebranded as Brown University Health.

Health systems are increasingly turning to sports partnerships as a marketing strategy to boost brand visibility.

A health system’s logo will soon appear on an NBA jersey for the first time.

Yale New Haven (Conn.) Health has rebranded its urgent care centers.

Oakland, Calif.-based Kaiser Permanente became a founding partner of a WNBA expansion franchise in San Francisco and will have its name on the team’s jerseys.

A North Carolina health system has begun rolling out a rebrand.