Category: digital marketing

Sentara rebrands 18 urgent care centers

Eighteen Velocity Urgent Care centers across Virginia will officially transition to the Sentara Urgent Care brand on Feb. 3, following Norfolk, Va.-based Sentara Health’s full acquisition of the clinics in December 2023.

Former hospital spokesperson directs film

The former spokesperson of Riverdale, Ga.-based Southern Regional Medical Center is releasing his debut film.

Sports icons join forces with Ascension St. Vincent

Indianapolis-based Ascension St. Vincent Hospital has teamed up with two sports icons for its latest commercial, Hawk Central reported Jan. 23.

How Providence will use AI for marketing in 2025

Providence’s marketing leader told Becker’s the healthcare industry must continue to adapt to an “AI world.”

Indiana hospital to rebrand after joining Deaconess Health

Jasper, Ind.-based Memorial Hospital and Health Care Center this summer will change its name to Deaconess Memorial Medical Center. 

Sharp HealthCare nabs naming rights for San Diego FC

San Diego-based Sharp HealthCare’s name will adorn a new 50,000-square-foot training center used by MLS franchise San Diego FC.

Generative AI, TikTok: Marketing at Cleveland Clinic in '25

Generative AI will be a major focus of Cleveland Clinic’s marketing department in 2025, its leader told Becker’s.

New-York Presbyterian teams up with 'Sesame Street'

New York City-based NewYork-Presbyterian has partnered with Sesame Workshop, the nonprofit organization behind “Sesame Street,” to promote healthy habits among children.

MUSC Health grows marketing team

Charleston, S.C.-based MUSC Health is adding a former WCBD-TV meteorologist to its marketing team.

What 11 health system marketing chiefs are watching in '25

Artificial intelligence and personalizing the patient experience via digital are top of mind for health system marketing chiefs in 2025.