Category: digital marketing

After the $261 million verdict against Johns Hopkins All Children’s Hospital, health system public relations departments have a new concern: unwillingly becoming the subject of a streaming service documentary.

Visitors to the hospital on the north end of Aurora, Ill., the state’s second-largest city, are greeted by a big green-and-blue sign welcoming them to Amita Health Mercy Medical Center.

Marketing leaders told Becker’s that strong relationships with CEOs and explaining the business value of what they do are crucial to a successful health system.

As hospital and health system mergers and acquisitions have seen a substantial resurgence in 2023, organizations have begun rebranding initiatives in order to embrace new identities to match their affiliated partners.  

Evanston, Ill.-based NorthShore – Edward-Elmhurst Health has a new name.

New Hyde Park, N.Y.-based Northwell Health inked a three-year sponsorship deal with New York City’s Carnegie Hall.

Two members of Cleveland Clinic’s care team — Kid and Trotter, high-trained therapy golden retrievers — will soon be making appearances at its facilities in Florida, Canada, London and Abu Dhabi. Or, at least, stuffed animal replicas of the two will.
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Kansas City-based University of Kansas Health System has entered into a partnership with a professional women’s soccer team, the Kansas City Current, and will get naming rights for its training center. 

In highly competitive healthcare markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.

Fort Myers, Fla.-based Lee Health has inked a 10-year naming rights deal with MLB’s Minnesota Twins.