Marketing leaders told Becker’s that strong relationships with CEOs and explaining the business value of what they do are crucial to a successful health system.
Category: digital marketing
M&A surge prompts healthcare rebranding wave
As hospital and health system mergers and acquisitions have seen a substantial resurgence in 2023, organizations have begun rebranding initiatives in order to embrace new identities to match their affiliated partners.
Illinois' 3rd-largest health system rebrands
Evanston, Ill.-based NorthShore – Edward-Elmhurst Health has a new name.
Northwell sponsors Carnegie Hall; Michael Dowling joins board
New Hyde Park, N.Y.-based Northwell Health inked a three-year sponsorship deal with New York City’s Carnegie Hall.
Cleveland Clinic therapy dogs to em-'bark' on international trip
Two members of Cleveland Clinic’s care team — Kid and Trotter, high-trained therapy golden retrievers — will soon be making appearances at its facilities in Florida, Canada, London and Abu Dhabi. Or, at least, stuffed animal replicas of the two will.
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Kansas health system scores naming rights with soccer team
Kansas City-based University of Kansas Health System has entered into a partnership with a professional women’s soccer team, the Kansas City Current, and will get naming rights for its training center.
Hospitals, health systems undergoing rebrands in 2023
In highly competitive healthcare markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.
Lee Health inks 10-year MLB naming rights deal
Fort Myers, Fla.-based Lee Health has inked a 10-year naming rights deal with MLB’s Minnesota Twins.
10 largest health systems ranked by YouTube subscribers
Renton, Wash.-based Providence has the most YouTube subscribers of the 10 largest health systems in the country.
Hospital denies social media claims about employee walkout
A West Virginia hospital is rebutting social media claims that employees walked out en masse, WTOV reported Nov. 20.
