Category: digital marketing

4-hospital system rebrands as SGMC Health

Valdosta-based South Georgia Medical Center and its campuses and affiliates are operating under a new health system name, SGMC Health, effective Nov. 1. 

The Beyoncés of healthcare: Why some health systems don't need a 'last name'

Ascension. Geisinger. Providence. Call them the health system versions of Beyoncé or Oprah.

2 NYU Langone physicians suspended over social media posts on Israel, Hamas war

New York City-based NYU Langone Health has suspended two clinicians over social media posts related to the ongoing war between Israel and Hamas.

How 1 company aims to enhance physician security

Online networking service Doximity unveiled a new free service named DocDefender, which is designed to eliminate a physician’s private phone numbers and addresses from publicly accessible websites.

UPMC Hamot renames pediatric unit

Erie, Pa.-based UPMC Hamot has renamed its nine-bed pediatric unit to UPMC Children’s at UPMC Hamot. 

LA Kings, Children's Hospital of Los Angeles expand partnership

The NHL’s Los Angeles Kings extended its partnership with Children’s Hospital of Los Angeles and announced a new donation of $1 million to the hospital.

'Six-dimensional chess': Hospitals' statements on Israel show delicate nature of responding to tragedies

Some hospitals and health systems are being criticized for what they did — or didn’t say — about the conflict between Israel and Hamas, the Boston Globe reported.

Georgia medical center promotes marketing leader

Erika Bennett has been named director of marketing and brand experience of South Georgia Medical Center, based in Valdosta. 

Adventist Health gets stadium naming rights

Roseville, Calif.-based Adventist Health has acquired the naming rights to a stadium that is home to an NBA G League team.

Accenture acquires healthcare marketing firm

Accenture, an IT services and consulting firm, agreed to acquire ConcentricLife, a healthcare marketing firm specializing in life sciences.