Category: digital marketing

Online networking service Doximity unveiled a new free service named DocDefender, which is designed to eliminate a physician’s private phone numbers and addresses from publicly accessible websites.

Erie, Pa.-based UPMC Hamot has renamed its nine-bed pediatric unit to UPMC Children’s at UPMC Hamot. 

The NHL’s Los Angeles Kings extended its partnership with Children’s Hospital of Los Angeles and announced a new donation of $1 million to the hospital.

Some hospitals and health systems are being criticized for what they did — or didn’t say — about the conflict between Israel and Hamas, the Boston Globe reported.

Erika Bennett has been named director of marketing and brand experience of South Georgia Medical Center, based in Valdosta. 

Roseville, Calif.-based Adventist Health has acquired the naming rights to a stadium that is home to an NBA G League team.

Accenture, an IT services and consulting firm, agreed to acquire ConcentricLife, a healthcare marketing firm specializing in life sciences. 

Orange County, Calif.-based UCI Health has acquired radiation oncology centers in Orange County that were previously owned by GenesisCare, which filed for Chapter 11 bankruptcy. 

VillageMD is running an ad titled “FACTORY,” which differs from the traditional norms of typical healthcare marketing, Ellen Donahue-Dalton, chief marketing officer of the company, told MM+M.

WebMD Ignite, a division of WebMD, is partnering with healthcare privacy platform Freshpaint to help hospitals remain compliant with privacy regulations in their marketing.