Category: digital marketing

The NHL’s Los Angeles Kings extended its partnership with Children’s Hospital of Los Angeles and announced a new donation of $1 million to the hospital.

Some hospitals and health systems are being criticized for what they did — or didn’t say — about the conflict between Israel and Hamas, the Boston Globe reported.

Erika Bennett has been named director of marketing and brand experience of South Georgia Medical Center, based in Valdosta. 

Roseville, Calif.-based Adventist Health has acquired the naming rights to a stadium that is home to an NBA G League team.

Accenture, an IT services and consulting firm, agreed to acquire ConcentricLife, a healthcare marketing firm specializing in life sciences. 

Orange County, Calif.-based UCI Health has acquired radiation oncology centers in Orange County that were previously owned by GenesisCare, which filed for Chapter 11 bankruptcy. 

VillageMD is running an ad titled “FACTORY,” which differs from the traditional norms of typical healthcare marketing, Ellen Donahue-Dalton, chief marketing officer of the company, told MM+M.

WebMD Ignite, a division of WebMD, is partnering with healthcare privacy platform Freshpaint to help hospitals remain compliant with privacy regulations in their marketing.

Providence, R.I.-based Lifespan Health and Brown University are proceeding with plans to expand their partnership and potentially change the name of the state’s largest hospital operator to “Brown Health,” local news outlet WPRI reported Oct. 23. …

Of all the professional U.S. sports leagues, hospitals and health system sponsorships feature most prominent in Major League Soccer.