Category: digital marketing

Tricia Geraghty, chief marketing and experience officer at Children’s Wisconsin, said she will be taking a one-year career sabbatical effective in October, Milwaukee Business Journal reported Sept. 26.  

Rochester, Minn.-based Mayo Clinic removed information on hydroxychloroquine from its website after a former Trump administration official said the health system validated its use as a COVID-19 treatment, the Post Bulletin reported Sept. 26.

Ridgewood, N.J.-based Valley Health System is the most empathic health system brand, according to a survey by marketing agency Monigle.

When Saint Luke’s Health System said in May that it planned to merge with BJC HealthCare, staff and patients started reaching out to St. Luke’s asking what it would mean for them.

Two former health system marketing chiefs have been named to healthcare branding agency Revive’s CMO Swat Team.

Naples, Fla.-based NCH Healthcare System is rebranding and will now go by NCH, which stands for Naples Comprehensive Health. 

Tampa (Fla.) General Hospital has gained new naming rights to the University of South Florida’s Center for Athletic Excellence through a $25 million gift.

Chicago-based CommonSpirit Health, the nation’s third-largest health system with 143 hospitals, recently said it would be adding its name to its hospitals for the first time.

YouTube is partnering with content creators including Mass General Brigham to make health information available to more people through artificial intelligence.

Madison, Wis.-based UW Health has renamed SwedishAmerican Medical Center-Belvidere (Ill.) to UW Health Belvidere Hospital as it continues to change the name of former SwedishAmerican clinics to its own brand, WTVO reported Sept. 6.