Cleveland Clinic and Mayo Clinic’s partnerships with YouTube have helped the health systems spread reliable information as the video platform looks to crack down on medical misinformation.
Category: digital marketing
7 health system leaders named Top Women in Marketing
Seven health system leaders have been named Top Women in Marketing by PR Daily.
CommonSpirit name to adorn hospitals for 1st time
The name of Chicago-based CommonSpirit Health will adorn its hospitals for the first time, the Gazette in Colorado Springs, Colo., reported.
HCA donates $500K to American Red Cross
Nashville, Tenn.-based HCA Healthcare donated $500,000 to the American Red Cross’ Annual Disaster Giving Program.
CommonSpirit to get NFL team naming rights
Chicago-based CommonSpirit Health will get the naming rights to be the official healthcare partner of the NFL’s Denver Broncos, the Colorado Sun reported.
Northwell aims to 'raise communities' in new campaign
New Hyde Park, N.Y.-based Northwell Health launched a new marketing campaign, dubbed Raising Health, that aims to showcase the health system’s advancements in clinical innovation, Medical Marketing and Media reported Aug. 21.
4 Intermountain hospitals get new name
Eight of Intermountain Health’s hospitals and 40 of its clinics are rolling out new dark blue signage with coral and fuchsia logos as part of a merger with Broomfield, Colo.-based SCL Health.
New York hospital rebrands — its street
A New York hospital now has its own street.
Mount Sinai, US Open expand partnership
Mount Sinai Health System has renewed its partnership with the United States Tennis Association through 2026.
Meet the chief marketing officers of US News' top 22 hospitals
The chief marketing officers at U.S. News & World Report’s 2023-24 Honor Roll hospitals come from a variety of backgrounds, including a former Coca-Cola executive, an ex-TV reporter, and a one-time manager for country star Billy Ray Cyrus.
