Category: digital marketing

Hospitals in Illinois, Florida, Virginia, Arizona and Nebraska have all recently launched rebranding campaigns.

Children’s Hospital & Medical Center, based in Omaha, Neb., is changing its name to Children’s Nebraska, effective Oct. 3.

Scottsdale, Ariz.-based HonorHealth is rebranding its cancer care services, Daily Independent reported Oct. 2. 

Inova Health system, based in Fairfax, Va., is launching a rebranding initiative that will give the health system a new logo, as well as a new brand advertising campaign. 

Howard Hunter, the lawyer representing St. Petersburg, Fla.-based Johns Hopkins All Children’s Hospital against a lawsuit stemming from a case that was brought to light in a Netflix documentary, Take Care of Maya, expressed concerns about the jury Sept…

Tricia Geraghty, chief marketing and experience officer at Children’s Wisconsin, said she will be taking a one-year career sabbatical effective in October, Milwaukee Business Journal reported Sept. 26.  

Rochester, Minn.-based Mayo Clinic removed information on hydroxychloroquine from its website after a former Trump administration official said the health system validated its use as a COVID-19 treatment, the Post Bulletin reported Sept. 26.

Ridgewood, N.J.-based Valley Health System is the most empathic health system brand, according to a survey by marketing agency Monigle.

When Saint Luke’s Health System said in May that it planned to merge with BJC HealthCare, staff and patients started reaching out to St. Luke’s asking what it would mean for them.

Two former health system marketing chiefs have been named to healthcare branding agency Revive’s CMO Swat Team.