Category: digital marketing

Here are three hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker’s since June 20:

New Hyde Park, N.Y.-based Northwell Health has filed a motion to dismiss a lawsuit from NYU Langone Health that alleges the health system used a similar shade of purple in its advertising campaign. 

VillageMD launched the “New Way to Well” campaign, which aims to portray its Village Medical clinics’ holistic way of providing care as a contrast to the mainstream healthcare industry that “can feel like a factory,” according to an Aug 7 report from M…

An Ohio health system is publicly fighting back about what it says is misinformation about it being posted on social media and reported in the news.

Boone, N.C.-based Appalachian Regional Healthcare System has changed its name to UNC Health Appalachian, effective July 27, The Avery Journal Times reported Aug. 4. 

Orlando (Fla.) Health responds to patient complaints — and compliments — on social media in real time, its marketing chief told Becker’s.

The board of Nashville (Tenn.) General Hospital has deferred a vote on new marketing contracts after a controversy over bidding and the company’s owner, Tennessee Lookout reported.

Kingwood (Texas) Emergency Hospital has changed its name to Elite Hospital Kingwood, Community Impact reported Aug. 1. 

Florence, S.C.-based McLeod Health is the most improved health system brand, according to marketing agency Monigle.

Health systems that were named among the most empowering brands in healthcare told Becker’s they are “laser-focused” on putting patients first and personalizing their care.