Category: digital marketing

Cleveland Clinic is partnering with TikTok to give the social media platform users’ access to accurate mental health information.

Rochester, Minn.-based Mayo Clinic revised its hydroxychloroquine site after a former Trump administration official linked to it in a tweet.

Hospitals in Illinois, Florida, Virginia, Arizona and Nebraska have all recently launched rebranding campaigns.

Children’s Hospital & Medical Center, based in Omaha, Neb., is changing its name to Children’s Nebraska, effective Oct. 3.

Scottsdale, Ariz.-based HonorHealth is rebranding its cancer care services, Daily Independent reported Oct. 2. 

Inova Health system, based in Fairfax, Va., is launching a rebranding initiative that will give the health system a new logo, as well as a new brand advertising campaign. 

Howard Hunter, the lawyer representing St. Petersburg, Fla.-based Johns Hopkins All Children’s Hospital against a lawsuit stemming from a case that was brought to light in a Netflix documentary, Take Care of Maya, expressed concerns about the jury Sept…

Tricia Geraghty, chief marketing and experience officer at Children’s Wisconsin, said she will be taking a one-year career sabbatical effective in October, Milwaukee Business Journal reported Sept. 26.  

Rochester, Minn.-based Mayo Clinic removed information on hydroxychloroquine from its website after a former Trump administration official said the health system validated its use as a COVID-19 treatment, the Post Bulletin reported Sept. 26.

Ridgewood, N.J.-based Valley Health System is the most empathic health system brand, according to a survey by marketing agency Monigle.