Category: digital marketing

When Saint Luke’s Health System said in May that it planned to merge with BJC HealthCare, staff and patients started reaching out to St. Luke’s asking what it would mean for them.

Two former health system marketing chiefs have been named to healthcare branding agency Revive’s CMO Swat Team.

Naples, Fla.-based NCH Healthcare System is rebranding and will now go by NCH, which stands for Naples Comprehensive Health. 

Tampa (Fla.) General Hospital has gained new naming rights to the University of South Florida’s Center for Athletic Excellence through a $25 million gift.

Chicago-based CommonSpirit Health, the nation’s third-largest health system with 143 hospitals, recently said it would be adding its name to its hospitals for the first time.

YouTube is partnering with content creators including Mass General Brigham to make health information available to more people through artificial intelligence.

Madison, Wis.-based UW Health has renamed SwedishAmerican Medical Center-Belvidere (Ill.) to UW Health Belvidere Hospital as it continues to change the name of former SwedishAmerican clinics to its own brand, WTVO reported Sept. 6. 

Cleveland Clinic and Mayo Clinic’s partnerships with YouTube have helped the health systems spread reliable information as the video platform looks to crack down on medical misinformation. 

Seven health system leaders have been named Top Women in Marketing by PR Daily.

The name of Chicago-based CommonSpirit Health will adorn its hospitals for the first time, the Gazette in Colorado Springs, Colo., reported.