Category: digital marketing

New Hyde Park, N.Y.-based Northwell Health launched a new marketing campaign, dubbed Raising Health, that aims to showcase the health system’s advancements in clinical innovation, Medical Marketing and Media reported Aug. 21. 

Eight of Intermountain Health’s hospitals and 40 of its clinics are rolling out new dark blue signage with coral and fuchsia logos as part of a merger with Broomfield, Colo.-based SCL Health.

A New York hospital now has its own street.

Mount Sinai Health System has renewed its partnership with the United States Tennis Association through 2026.

The chief marketing officers at U.S. News & World Report’s 2023-24 Honor Roll hospitals come from a variety of backgrounds, including a former Coca-Cola executive, an ex-TV reporter, and a one-time manager for country star Billy Ray Cyrus.

Here are three hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker’s since June 20:

New Hyde Park, N.Y.-based Northwell Health has filed a motion to dismiss a lawsuit from NYU Langone Health that alleges the health system used a similar shade of purple in its advertising campaign. 

VillageMD launched the “New Way to Well” campaign, which aims to portray its Village Medical clinics’ holistic way of providing care as a contrast to the mainstream healthcare industry that “can feel like a factory,” according to an Aug 7 report from M…

An Ohio health system is publicly fighting back about what it says is misinformation about it being posted on social media and reported in the news.

Boone, N.C.-based Appalachian Regional Healthcare System has changed its name to UNC Health Appalachian, effective July 27, The Avery Journal Times reported Aug. 4.