Category: digital marketing

HCA donates $500K to American Red Cross

Nashville, Tenn.-based HCA Healthcare donated $500,000 to the American Red Cross’ Annual Disaster Giving Program.

CommonSpirit to get NFL team naming rights

Chicago-based CommonSpirit Health will get the naming rights to be the official healthcare partner of the NFL’s Denver Broncos, the Colorado Sun reported.

Northwell aims to 'raise communities' in new campaign

New Hyde Park, N.Y.-based Northwell Health launched a new marketing campaign, dubbed Raising Health, that aims to showcase the health system’s advancements in clinical innovation, Medical Marketing and Media reported Aug. 21. 

4 Intermountain hospitals get new name

Eight of Intermountain Health’s hospitals and 40 of its clinics are rolling out new dark blue signage with coral and fuchsia logos as part of a merger with Broomfield, Colo.-based SCL Health.

New York hospital rebrands — its street

A New York hospital now has its own street.

Mount Sinai, US Open expand partnership

Mount Sinai Health System has renewed its partnership with the United States Tennis Association through 2026.

Meet the chief marketing officers of US News' top 22 hospitals

The chief marketing officers at U.S. News & World Report’s 2023-24 Honor Roll hospitals come from a variety of backgrounds, including a former Coca-Cola executive, an ex-TV reporter, and a one-time manager for country star Billy Ray Cyrus.

Health systems appointing new marketing chiefs

Here are three hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker’s since June 20:

Northwell files motion to dismiss NYU Langone's advertising suit

New Hyde Park, N.Y.-based Northwell Health has filed a motion to dismiss a lawsuit from NYU Langone Health that alleges the health system used a similar shade of purple in its advertising campaign. 

VillageMD's new ad compares healthcare system to a 'factory'

VillageMD launched the “New Way to Well” campaign, which aims to portray its Village Medical clinics’ holistic way of providing care as a contrast to the mainstream healthcare industry that “can feel like a factory,” according to an Aug 7 report from M…