Category: digital marketing

An Ohio health system is publicly fighting back about what it says is misinformation about it being posted on social media and reported in the news.

Boone, N.C.-based Appalachian Regional Healthcare System has changed its name to UNC Health Appalachian, effective July 27, The Avery Journal Times reported Aug. 4. 

Orlando (Fla.) Health responds to patient complaints — and compliments — on social media in real time, its marketing chief told Becker’s.

The board of Nashville (Tenn.) General Hospital has deferred a vote on new marketing contracts after a controversy over bidding and the company’s owner, Tennessee Lookout reported.

Kingwood (Texas) Emergency Hospital has changed its name to Elite Hospital Kingwood, Community Impact reported Aug. 1. 

Florence, S.C.-based McLeod Health is the most improved health system brand, according to marketing agency Monigle.

Health systems that were named among the most empowering brands in healthcare told Becker’s they are “laser-focused” on putting patients first and personalizing their care.

Three health systems ranked among the 10 most personalized healthcare brands, according to a study by Monigle.

The Memphis (Tenn.) VA hospital has been renamed to the Lt. Col. Luke Weathers, Jr. VA Medical Center, according to a July 23 report from ABC24.

Irvine, Calif., could become the breeding ground for the nation’s next big healthcare brands as large health systems such as Newport Beach, Calif.-based Hoag are spending billions to expand in the area, The Orange County Register reported July 23.