Category: digital marketing

Orlando (Fla.) Health responds to patient complaints — and compliments — on social media in real time, its marketing chief told Becker’s.

The board of Nashville (Tenn.) General Hospital has deferred a vote on new marketing contracts after a controversy over bidding and the company’s owner, Tennessee Lookout reported.

Kingwood (Texas) Emergency Hospital has changed its name to Elite Hospital Kingwood, Community Impact reported Aug. 1. 

Florence, S.C.-based McLeod Health is the most improved health system brand, according to marketing agency Monigle.

Health systems that were named among the most empowering brands in healthcare told Becker’s they are “laser-focused” on putting patients first and personalizing their care.

Three health systems ranked among the 10 most personalized healthcare brands, according to a study by Monigle.

The Memphis (Tenn.) VA hospital has been renamed to the Lt. Col. Luke Weathers, Jr. VA Medical Center, according to a July 23 report from ABC24.

Irvine, Calif., could become the breeding ground for the nation’s next big healthcare brands as large health systems such as Newport Beach, Calif.-based Hoag are spending billions to expand in the area, The Orange County Register reported July 23. 

Three acute care hospitals — Modesto, Calif.-based Doctors Medical Center, Turlock, Calif.-based Emanuel Medical Center and Doctors Hospital of Manteca (Calif.) — are rebranding under a new name, Central Valley Doctors Health System. 

The “sea of sameness” concept, which refers to when healthcare marketing and advertising looks similar across entities, has been causing friction among hospitals and health systems working to stand out to their patient communities.