Category: digital marketing

Three acute care hospitals — Modesto, Calif.-based Doctors Medical Center, Turlock, Calif.-based Emanuel Medical Center and Doctors Hospital of Manteca (Calif.) — are rebranding under a new name, Central Valley Doctors Health System. 

The “sea of sameness” concept, which refers to when healthcare marketing and advertising looks similar across entities, has been causing friction among hospitals and health systems working to stand out to their patient communities. 

Louisville, Ky.-based Norton Healthcare launched the “Look for the N” campaign comprising a series of TV ads meant to spotlight the various neighborhoods, backgrounds and cultures that act as the foundation of the greater Louisville area.

Unlike many other health systems, Nashville, Tenn.-based HCA Healthcare hasn’t changed its logo much over the years, but it has different emblems for specific geographic regions, branding agency Fabrik reported.

CVS Health’s chief marketing officer, Norm de Greve, is leaving the company for a role at General Motors. 

Alex Morgan, forward for the U.S. Women’s National Team, will serve as an ambassador for Rady Children’s Hospital-San Diego and will dedicate funds to support comprehensive care at the hospital. 

Health systems that have signed up for Threads, the new Twitter competitor from Instagram, told Becker’s they were excited to have a new way to reach consumers and are pleased with the early results.

Atlanta-based Emory Healthcare leads the way in a list of the most empowering health system brands, according to a study by Monigle.

While some health systems have soured on rankings systems such as U.S. News & World Report, many patients still rely on them for finding healthcare, USA Today reported July 12.

Peoria, Ill.-based OSF HealthCare is piloting a partnership with digital healthcare marketing company Abundant Healthcare Acquisition to use two of its software tools to aid patients seeking care.