Category: digital marketing

As chief consumer officer for Nashville, Tenn.-based Ardent Health Services, Reed Smith is also in charge of marketing. Just don’t call it that.

Three hospitals and health systems that have announced name changes or other rebranding efforts since June 23:

Hospital and health system chief marketing officers told Becker’s that to keep up with the changing landscape of the healthcare industry, marketing and communication leaders must take the lead in raising awareness to specific needs and challenges and d…

As hospitals and health systems are ever-present on social media, some have already made the jump to the newest platform, Threads, a Twitter competitor from Facebook and Instagram parent company Meta Platforms.

Thomasville, Ga.-based Archbold Medical Center is rebranding its network of four hospitals and 13 physician practices to unify its healthcare locations.  

The payer arm of Baltimore-based Johns Hopkins Medicine has rebranded.

The marketing department at Chicago-based CommonSpirit Health has begun exploring the use of generative artificial intelligence to draft content, create images and personalize the communications experience for patients.

Hospitals in New Jersey, Boston and Dallas are among the healthcare organizations seeking new marketing talent.

The Physicians Committee for Responsible Medicine purchased billboards critical of Augusta-based Children’s Hospital of Georgia’s decision to bring Chick-fil-A into the hospital’s cafeteria in May, according to a report in The Augusta Chronicle.

Thought leadership and highlighting innovation are crucial to the media strategy for Sioux Falls, S.D.-based Sanford Health, helping change the perception that the upper Midwest is just “flyover country,” its communications chief told Becker’s.